Program & Conferences
Proposed Program for the Tourism Fair Moroccan Gateway 2030
Marrakech | January 14 - 17, 2026 | Alongside CAN 2025
Currently in progress
Currently in progress
Currently in progress
9:30 AM - 12:00 PM: Conferences & Summary
- Tourism Fair Review & Future Prospects for the Industry
- Recommendations & Commitments for 2030
2:00 PM - 5:00 PM: Guided Tours & Professional Meetings
10:00 AM - 11:30 AM: Official Opening Ceremony
- Speeches by local authorities and tourism stakeholders
- Presentation of the fair’s objectives
11:30 AM - 1:00 PM: Inaugural Conference
Theme : African Tourism in 2030: Challenges and Perspectives.
- Speakers : Ministers of Tourism, international experts, travel agency executives
2:00 PM - 6:00 PM: Panels and Workshops
- The Impact of CAN 2025 on Moroccan Tourism
- Digitalization and Innovation in Tourism
- The Rise of Sustainable and Ecological Tourism in Africa
8:00 PM: Gala Evening & Networking
9:30 AM - 12:30 PM: Conferences & Roundtables
- Marrakech, a Tourism and Sports Hub in Africa
- Enhancing Heritage and Regional Attractiveness
- Territorial Marketing Strategies and Emerging Trends
2:00 PM - 6:00 PM: Demonstrations & Experiences
- Interactive booths showcasing Moroccan and African regions
- Virtual reality immersive experiences of tourist sites
- Tasting of Moroccan and African gastronomy
8:00 PM: Cultural and Folklore Show
9:30 AM - 12:30 PM: Conferences & Panels
- Sports Tourism and Major Events: A Driver for Development
- The Impact of New Technologies on Tourism Experiences
- Investment and Financing in African Tourism
2:00 PM - 6:00 PM: Practical Workshops
- Workshop on E-tourism & Digitalization
- B2B meetings between investors and tourism entrepreneurs
- Training sessions for tourism professionals
8:00 PM: Business Dinner & Networking
9:30 AM - 12:00 PM: Conferences & Summary
- Tourism Fair Review & Future Prospects for the Industry
- Recommendations & Commitments for 2030
2:00 PM - 5:00 PM: Guided Tours & Professional Meetings
Programs & Events
Tourism and Digital Technology
Tourism and Investment
Sports Tourism
Ecotourism and Local Development
Hospitality and Training

The African Village at Moroccan Gateway - An Ode to Africa during the AFCON
For the Africa Cup of Nations, Moroccan Gateway will celebrate Africa with the exceptional creation of an African Village: a vibrant, authentic, and festive space dedicated to the continent’s rich culture, craftsmanship, and tourism.
This immersive village will offer a truly sensory journey across Africa, bringing together representatives from several African countries around a single space for exchange and discovery.
Objectives of the African Village
- Celebrate African cultural diversity through exhibitions, performances, tastings, and artistic demonstrations.
- Promote the tourism potential of African countries by highlighting their flagship destinations, unique heritage, and travel offerings.
- Strengthen South-South ties and encourage partnerships between African tourism stakeholders.
- Build a bridge between sport and culture, taking advantage of the excitement surrounding the African Cup of Nations to showcase the continent's talents, expertise, and traditions.
What you'll find
Pavilions by country, decorated according to the traditional codes of each participating nation.

Live crafts
weaving, sculpture, painting, jewelry, etc.

African gastronomy
tastings of iconic dishes, spices, coffees, and typical teas.

Artistic performances
traditional music, dance, storytelling, and fashion.

Professional meetings
networking between tourism operators, travel agencies, and African institutions.
The Moroccan Gateway thus reaffirms its commitment to positioning Africa as a key player in global tourism and to making this edition a true crossroads of African cultures.
Key Features

Thematic Pavilions
Each represented country has a dedicated area to showcase its culture, tourism, and crafts.

Cultural Performances
Traditional dances, concerts, storytelling, and ethnic fashion shows.

African Cuisine
Food stalls offering specialties from across the continent.

Conferences & Panels
Discussions on intra-African tourism and investment opportunities.
How to Register?
- Register online via our dedicated platform.
- Receive your professional badge for privileged access to conferences and networking zones.
- Schedule B2B meetings with exhibitors and potential partners.
- Don’t miss this chance to shape the future of tourism in Morocco and beyond!
- Expo Dates: [To be announced]
- Location: Marrakech
- Free registration for professionals before the deadline.
